Books
As a thought leader, Nancy has shared her experiences, advice, and valuable lessons in two books (so far). The books are available on amazon.com.
As a thought leader, Nancy has shared her experiences, advice, and valuable lessons in two books (so far). The books are available on amazon.com.
Nancy shares her thirty-plus years of experience in telling brand stories to build brands through traditional and online networking techniques. Nancy herself uses social media, including Linked In, and the newest techniques in podcasting to create cornerstone and cobblestone content, as well as working the room at networking events.
Nancy’s experience has helped her create Maine’s largest public relations agency and building iconic brands. as well as an award-winning personal branding podcast called The PR Maven® Podcast.
PR WORKS! is a guide for small business owners who are looking to put together a PR strategy that combines the best of old-fashioned relationship building with all the new social media networking techniques.
This book emphasizes the importance of having a strategy to ensure all initiatives are communicating the same messages and working toward the same goal.
It also provides a detailed outline of what the strategy should look like and methods of measuring success. The outline is based on Nancy’s own Marshall Plan® process, a system she created to help her clients develop measurable PR strategies tailored to their organizational goals.
