Episode 107: How to build a brand community and use the PESO Model, with Gini Dietrich, founder of Spin Sucks
Have you heard of the PESO Model? In this episode, Nancy speaks with Gini Dietrich about how you can use paid, earned, shared and owned media to build your brand.
Episode 108: How to attract the right people for your company, with Amber Hurdle, CEO of Amber Hurdle Consulting
How do you know a prospective employee is the right fit for your company? In this episode, learn how to use data to determine the right candidate for the job with advice from Amber Hurdle, CEO of Amber Hurdle Consulting.
Episode 109: How to build relationships using content-based networking, with James Carbary, founder of Sweet Fish Media
Do you know what content-based networking is? In this episode, listen to Nancy’s interview with James Carbary, founder of Sweet Fish Media, to learn how to use content-based networking to build relationships.
Episode 110: How women can build a brand digitally, with Genecia Alluora, CEO of Soul Rich Woman
What makes you or your business stand out? In this episode, Nancy speaks with Genecia Alluora who describes how to use your ‘zone of genius’ to cut through the busy online space.
Episode 111: How to connect with the right audience and build your business, with Camilla-Jean Ringkob, founder of Camilla-Jean
What marketing tactics do you use to grow your audience? In this episode, Nancy speaks with Camilla-Jean Ringkob, founder of Camilla-Jean, about the best ways to use email marketing, landing pages and other lead generators.