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A message map is the foundation of all our communications, public relations and marketing programs.
Create a Key Message Map


A message map is the foundation of all our communications, public relations and marketing programs.
Message maps hook the interest of your audience, providing clarity, while creating company-wide consistency. Plus, they provide an effective way to simplify and streamline your message by presenting it visually.
Well-designed message maps leave an impression or 'hook' your audience in the first 7 seconds
A message map is versatile enough to be used for both businesses & individuals looking to improve communications
You decide: your message and your map can be simple or elaborate, depending on your needs and your audience
A message map enables you to tell your story clearly, maximizing influence, as you intended
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Message maps are key in clearly communicating values and priorities.
They help top executives and frontline employees alike, and can be useful in any size organization.
Message maps assist with media interviews, employee training, public relations, marketing, and in communications with vendors and other strategic partners.
One Point can make all the difference!
Influence is maximized by Stories clearly crafted and communicated around a core message and key points that support it.
Well crafted Brand Manifestos and Brand Stories are born out of a deep understanding for the core message and key points that support it.
Your key message map can be used to drive New Product announcements and Brand Launches that remain succinct with your overall mission.
Your message map can guide design plans, and the message itself can be incorporated into web and graphic design elements.
Speeches, Interviews, Media, and Press Releases, including Crisis Communications, are strategic moments to utilize a well designed message map that will help keep you on point.
Media training is more effective and concise when a well planned message map is reinforced consistently. It’s your opportunity to get everyone singing from the same song sheet.
Sales are easier and sales teams are more effective when they understand the company mission and the products. A well planned and communicated message map helps ensure sales quality from start to finish.
Add in strong supporting statements, mix in some “proof points” & a dash of WIIFM (What’s In It For Me?)
You need to be ready when The Today Show calls and invites you to tell the story of your organization on the show!