Let's Help You Transform Your Vision into Powerfully Impactful Results
A message map is the foundation of all our communications, public relations and marketing programs.
Create a Key Message Map
Why a Message Map?
What's the Key?
Message maps hook the interest of your audience, providing clarity, while creating company-wide consistency. Plus, they provide an effective way to simplify and streamline your message by presenting it visually.
Well-designed message maps leave an impression or 'hook' your audience in the first 7 seconds
A message map is versatile enough to be used for both businesses & individuals looking to improve communications
You decide: your message and your map can be simple or elaborate, depending on your needs and your audience
A message map enables you to tell your story clearly, maximizing influence, as you intended
Meet the PR Maven ®, Nancy Marshall
Nancy Marshall started Marshall Communications in 1991, and after 29 years of business, has represented many major clients, including the Maine Office of Tourism, the Maine Office of Business Development, and The Orvis Company, among others.
She specializes in:
- Creating a strategic plan to raise visibility of experts, authors, executives, athletes and celebrities
- Helping to uncover your unique superpower and be known for it among your target audiences
- Growing your online and digital reach
- Making you known and findable as a thought leader
- Growing your network, audience and brand nationally and internationally
- Increasing sales and revenues
- Reaching your business goals
- Certified Personal branding for celebrities, authors, experts and executives
- Business and motivational speaking
"Your brand is a promise you make to deliver on your unique value proposition."
Nancy Marshall
The PR Maven®
Creating Your Company
XYZ
Statement
So Many Uses...
Message maps are key in clearly communicating values and priorities.
They help top executives and frontline employees alike, and can be useful in any size organization.
Message maps assist with media interviews, employee training, public relations, marketing, and in communications with vendors and other strategic partners.
Get Your Creativity On!
Put Your Message Map to Work
One Point can make all the difference!
Influence is maximized by Stories clearly crafted and communicated around a core message and key points that support it.
Well crafted Brand Manifestos and Brand Stories are born out of a deep understanding for the core message and key points that support it.
Your key message map can be used to drive New Product announcements and Brand Launches that remain succinct with your overall mission.
Your message map can guide design plans, and the message itself can be incorporated into web and graphic design elements.
Speeches, Interviews, Media, and Press Releases, including Crisis Communications, are strategic moments to utilize a well designed message map that will help keep you on point.
Media training is more effective and concise when a well planned message map is reinforced consistently. It’s your opportunity to get everyone singing from the same song sheet.
Sales are easier and sales teams are more effective when they understand the company mission and the products. A well planned and communicated message map helps ensure sales quality from start to finish.
"Nancy's Message Map training was hands-down the best educational/training session we’ve done in my tenure here at the chamber. It was informative and constructive — thank you, so much! Well designed, really, in hindsight with a good blend of theory, experience with the City example, and then the workshop … a pretty impactful hour, hopefully, for the attendees! People were quite complimentary on the way out, which was nice to hear."
Jim LaBelle
Executive Director, Biddeford & Saco Chamber of Commerce & Industry
All It Takes Is...
7
Second Sound Bite
Add in strong supporting statements, mix in some “proof points” & a dash of WIIFM (What’s In It For Me?)
21
Word Statement
Have questions? Need More Than The Key Message Map?
You need to be ready when The Today Show calls and invites you to tell the story of your organization on the show!