Thank you for your interest in our download.

Take your message (and influence) to the next level with the PR Maven® herself, Nancy Marshall.

Here's what's included
in the Message Map Mastery Online Course!

4 Video Training Modules

  1. Introduction to message mapping
  2. Crafting your key message, or XYZ statement
  3. Crafting your supporting messages
  4. Implementing your map as a communications tool for maximum impact and influence! 


  • 24 page Message Mapping workbook
  • Additional media resources, tips, and training
  • Marketing Plan eBook
  • Bonus: COVID-19 message map response lesson

Ready to captivate your audience and expertly position yourself and your brand for maximum impact?

Choose The EXPERT

Nancy Marshall,
The PR Maven®

trusted by:

Forbes Agency Council Official Member
trusted PR by american lung association
Trusted PR for Mass General
Trusted PR for Sugarloaf
Trusted PR for Crua Outdoors

The Course

Master Your Message

Message Map video course

Learn from decades of experience with the media and marketing master in 4 interactive training videos, where Nancy will walk you through the process of building and using your own key message maps to maximize your impact and influence.

In addition to Nancy’s expert guidance, you will also receive a wealth of resources, tips, tools, and guides to support your overall marketing, communications, and media plan.

Business Message Map and Marketing Course

When your word is your bond, and your brand... it's important to get it right!

I can’t believe They just said that.

Imagine the embarrassment of someone at your organization saying something in a media interview or other public forum that reflects your company poorly.


Maybe that’s already happened… 
Perhaps you’re cringing right now because you know it’s just a matter of time before it does.

Nancy covers this and more in her Message Map Mastery video course with expert tips and real life examples on:

  • Crafting a cohesive, impactful, and effective message 
  • Developing your message map into a useful tool for everyone on your team
  • How to use your message map in a variety of ways and situations to ensure clarity

We believe Message Maps are KEY to the success of every organization!
This is why we created this comprehensive online course to go deep into all the details of how you can leverage the power and impact of a strategically designed Message.


Put Your Message Map to Work

Do it right the first time – and you’ll get everyone singing from the same song book.

getting everyone on the same page

Discover the Versatility of Message Maps

Want to grow your client or customer base?

Increase brand or cause awareness?

Tell your unique story effectively?

The goal…
Persuade? Sell? Inform?

But in the era of TMI – Too Much Information – it’s not that easy to reach your target audience. 

People are bombarded every second on social media… with in-your-face billboards… annoying texts & phone calls… TV & print ads.

If you want to have any hope of reaching your ideal consumer, you MUST establish trust first.

The Method…

The FIRST and most VITAL step is to map out the key messages in a way that will resonate with your target audience. 

Unless you map out the right messages, you have ZERO chance of employing the power of persuasion and influence.

Our training isn’t just revolutionary – it’s flexible, too!
From anywhere in the world, you can access the course materials on YOUR terms, anytime.

Tap into our decades of PR experience to craft your winning Message Map and achieve your strategic visions for influence and impact.

Straight from The PR Maven®

If you’re serious about reaching and engaging your audience effectively & you need all the know-how you can get your hands on, my brand-new course will give you what you need to create Message Maps like a PRO:

Insider insight

Professional expertise

Innovative strategies

Real Live Examples

Wondering exactly what you’ll learn? Here’s a sneak peek:

Module 1

Introduction to message mapping

Learn more about what a message map is, the components that make up a successful map, when you might need to create one, and how they have been used by countless businesses and organizations in the past.

Module 2

Crafting your key message, or XYZ statement

Your key message, or XYZ statement, is the heart of your Message Map. Nancy will guide participants through the process of identifying and creating a unique Key Message that will serve as the core influence of marketing and media.

Module 3

Crafting your supporting messages

After identifying and creating your key message, Nancy gets to work with all the supporting details that will keep your message on point, improve influence, prove expertise, and avoid any surprises.

Module 4

Implementing your map as a communications tool

Finally, Nancy walks participants though the process of implementation. With ideas and use cases for internal training, events, interviews, press and media, marketing, sales, and even catastrophic events. You will finish this course feeling like a communications pro!


Crisis Management

In the wake of COVID-19, business closures, protests, and all that 2020 has dished out, we can all relate to crisis management and the need for clear communication. As a bonus lesson, Nancy will use her experience, as well as recent events, to discuss catastrophe PR and how to stay on message and present a clear intent in any situation.

This is a $4,000 Value!

Yours for JUST $147!

"Communicating is easy; communicating strategically is much harder."
- Nancy Marshall, The PR Maven®

Copyright © 2020 Nancy Marshall, The PR Maven® – All Rights Reserved.