Nancy talks about marketing Maine maple products, keeping your batteries charged, what makes a great pitch, the importance of PR and marketing now and saying “How are you?”
Nancy shares why you shouldn’t be hesitant to promote yourself, why social media matters for SEO, how to adapt to changing customer preferences and why it is invaluable when people say they have heard of you.
Nancy discusses how to position yourself as an expert, how to make yourself memorable, how to talk about money, the third anniversary of the podcast and why you should talk to strangers.
Nancy discusses how PR can help spread the word about your book, the Tokyo Olympics connection to personal branding, that PR needs a strong domain authority and how old-fashioned writing still serves a purpose.
Nancy discusses how innovation, sustainability and employee wellness build a brand with Rob Tod and if you should send generic press releases or customized pitches.
Nancy discusses how to align heads, hearts and stomachs in family businesses with Phil Harriman and public relations and marketing in the arts with Raffi DerSimonian.