Web Marketing Terms Glossary

For a series of speaking engagements on “How to Grow Your Business on the Internet,” I developed this glossary of Web marketing terms; I thought you might be interested in having the terms and definitions. If you are interested in having me come and give this presentation to your group, feel free to contact me at nancy@prmaven.com.

Website and Internet Terms for Business Owners

Analytics – Data or statistics associated with your website. Some examples are number of visitors, average time each visitor spends on your website, and percent of new visitors.

Bandwidth – An indication of how quickly data travels along a connection.

Blog – A personal website or Web page on which an individual records opinions, links to other sites, etc. on a regular basis.

Broadband – A high-capacity transmission technique using a wide range of frequencies, which enables a large number of messages to be communicated simultaneously.

Content – The text and images that constitute the information on the website. Content is frequently updated to suit the needs of the website owner and to better serve web visitors. It is an increasingly vital component in generating favorable search engine optimization.

Content Management System (CMS) – A computer program that allows publishing, editing and modifying content as well as maintenance from a central interface.

Content Marketing – A marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

Cookie – A message from a Web server computer, sent to and stored by your browser on your computer. The main use for cookies is to provide customized Web pages according to a profile of your interests.

Cost Per Click Advertising (CPC) or Pay Per Click (PPC) – An Internet advertising model used to direct traffic to websites, in which advertisers pay when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”

Demographics – The study of the behaviors and other characteristics of groups of people in terms of statistics.

Display Advertising – A type of advertising that typically contains text, logos, images, location maps, and similar items.

Drupal – Free, open source content management system that can be used by individuals or groups of users to easily create and manage many types of Web sites.

Engagement – Interaction of customers with one another, a company, or a brand. The initiative for engagement can be either consumer or company-led, and the medium of engagement can be online or offline.

Facebook – A popular, free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues.

HTML – (Hypertext Markup Language) is the set of markup symbols or codes inserted in a file intended for display on the Internet. The markup tells the Web browser how to display a Web page’s words and images for the user.

HTTP – (Hypertext Transfer Protocol) defines how messages are formatted and transmitted, and what actions Web servers and browsers should take in response to various commands.

HTTPS – (Hypertext Transfer Protocol SECURED) means that the Web page has a special layer of encryption added to hide your personal information and passwords.

Internet Hosting – A service that runs Internet servers, allowing organizations and individuals to serve content to the Internet.

Internet Marketing – Also called Internet advertising, uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising, and mobile advertising.

IP Address – (Internet Protocol address) is a unique number consisting of four parts separated by dots (e.g. 165.113.245.2.I). Every machine that is on the Internet has a unique IP address.

ISP – (Internet Service Provider) is a business that provides Internet access to the public.

Javascript – A simple programming language developed to enable greater interactivity on Web pages.

Message Mapping – A message map is a visual aid. It allows you to prepare and organize answers to the questions you are most likely to hear about your business.

Personas – The aspect of someone’s character that is presented to or perceived by others.

Psychographics – The study and classification of people according to their attitudes, aspirations, and other psychological criteria.

Remarketing – A feature that lets you reach people who have previously visited your site, and show them relevant ads across the Web or when they search on Google. When people leave your site without buying anything, for example, remarketing helps you connect with these potential customers again.

Search Engine Optimization (SEO) – The process of affecting the visibility of a website or a Web page in a search engine’s “natural” or unpaid (“organic”) search results.

Search Engines – Programs such as Google, Yahoo, and Bing that help users search the World Wide Web. The largest is Google.

Spiders – Computer robot programs, referred to sometimes as “crawlers,” that are used by search engines to roam the Internet, visit sites and databases, and keep the search engine database of Web pages up to date to show users the best possible results.

Targeted Audiences – A specific group of people at which a product/service is aimed.

Twitter – A free social networking microblogging service that allows registered members to broadcast short posts of up to 140 characters called Tweets.

URL – (Uniform Resource Locater) is a formatted text string used by Web browsers, email clients and other software, to identify a website on the Internet.

WordPress – A free and open source blogging tool and content management system.

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