message map

Seven Steps to Telling Your Company’s Story

Brand Story InfographicStorytelling is a big theme in marketing today, yet few businesses recognize the power a compelling company story can have in building consumer trust and increasing sales.

A company’s story is a narrative about what it does, what it stands for, and what makes it exceptional. Great company stories are designed to inspire, creating a strong connection over time with customers and other audiences you want to influence and appeal to.

Told effectively, a company story is a bit like a great novella you can’t put down until you’ve finished and are eager to share with your peers. The key… Continue reading