Put Your Stake in the Ground: Establish Your Unique Point of View
Personal branding is all about differentiating yourself from all the other people who do the same thing you do. In April, I am going to speak to a group of outdoor guides who are affiliated with my client Orvis. I am preparing my presentation now, and it’s going to be all about how guides can differentiate themselves. Here are some examples of unique points of view that an Orvis-endorsed outdoor guide could use to differentiate him or herself:
- Devoted to preserving the environment
- Promoting women and fly fishing
- Sharing the love of the great state of Maine with fly fishing clients from around the world
All Orvis-endorsed guides are also affiliated with the values and mission of the family-owned Orvis company. Check out www.orvis.com.
I will keep you posted as I develop the content for this presentation but in the meantime, think about your own unique point of view, and then put your stake in the ground.