How to Position Yourself as an Expert

by Nancy Marshall, The PR Maven®

It’s important to differentiate yourself as an expert in your field, and there are many ways in which you can go about doing this.

First, ensure that you can be found online. If someone was to search for you on Google, for example, what would they find? Your website, your social media profiles and any other websites you are listed on need to be up to date and accurate. When someone Googles your name, you want to be sure that you are the “Bob Smith” or “Susan Jones” that shows up, not someone else with the same name. The way to do this is to be sure that there are a lot of references to you on many different sites, so when they search your name plus a geographic location or a vocation/industry, you are the one that shows up.

It’s also good to have a website that is ‘yourname.com’ so people can easily find you. If you can’t get ‘yourname.com’ then try to get ‘thereal’ in front of your name, such as ‘therealsusanjones.com.’ I’ve branded myself as The PR Maven®, so my website is at www.prmaven.com.

Websites that you can use to enhance your online presence include:

  • LinkedIn
  • Twitter
  • Facebook
  • SelfGrowth.com
  • YouTube
  • Vimeo
  • SoundCloud
  • Pinterest
  • Instagram

The more places on the Web that include information, photos, videos and other content about you, the easier it will be for people to find you and engage with you. That’s what personal branding is all about. I think it’s fun, and I hope you will, too!

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