Marketing can be a dubious art sometimes. It can often seem like your marketing and advertising efforts are wasted. John Wanamaker, owner of America’s first big department stores, was famous for saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” He was right, and you may be wondering how this ties in with your ego. It’s because in marketing you may fail. You may try something that is part of the wasteful half of your total budget. You may even fail badly. But the important thing is to learn from it… Continue reading
Social media is a great way to broaden your network and attract new customers and clients. But most people think of social media as a way to broadcast their news, not as a listening tool to hear what people are thinking.
When people are willing to friend or follow you, they are willing to invest time in your brand, whether it’s your personal brand or an organizational brand. They value the relationship enough to read your posts, look at your photos and videos and like or share your content.
These people are also willing to give you feedback on your… Continue reading
On Saturday, I met with Dr. David Bach of The Platypus Institute at the SoHo Grand Hotel in New York City.
Dr. Bach is a neuroscientist who helps athletes and executives to essentially “train their brain” in order to achieve a state of “flow” where they can achieve a state of peak performance. He uses science to help people improve themselves personally and become not only effective, but also happy.
He encourages people to think of their behavior and performance as a science experiment. He encourages his patients to observe their thoughts and feelings… Continue reading
“We hold these truths to be sacred & undeniable; that all men are created equal & independent, that from that equal creation they derive rights inherent & inalienable, among which are the preservation of life, liberty, and the pursuit of happiness; …”
The Declaration of Independence of
the United States of America
Do you recall the last time you were really, really happy?
I hope you can recall the feeling.
A brand is a promise. Usually we think of a company brand as the promise made to their customers. For example, Geico promises that “15 minutes or less can save you 15% or more on your car insurance.” BMW promises to deliver “the world’s ultimate driving machine.”
To have a successful business, you need to deliver on your brand promise every day to every customers.
If you have employees who are entrusted with delivering on your brand promise, do they personify your brand? Do they even know what your brand promise is?
The key to delivering a brand promise is… Continue reading
Imagine if you asked Stephen King “Why do you write books?” and he said “Because they make me rich.”
Would his fans feel the same way about his work as they did before? Definitely not.
People don’t buy into what you do as much as they will buy into why you do it. Your personal brand is founded on why you do the work you do. Sure, one of the results of your efforts is monetary, but that isn’t the reason why you do it; it is your “why” that’s truly behind people believing in you and your work. Your… Continue reading
Listen to them talk and remember their name.
My mom taught me one of the most important business lessons even though she wasn’t a business person. As a matter of fact, she was a preschool teacher, and I believe that a lot of the skills and techniques she used with her four-year-old students apply to business and networking!
|Nancy did a book signing on December 4 at the Carrabassett Valley Public Library with an audience of 40 people. Here she is with her son, Craig, who helped her sell the books, and her Mom, Martha, aka “Oma,” who taught… Continue reading|
I was interviewed by Rigzone Magazine about personal branding for energy industry executives. Here’s a link to the publication.
by Nancy Marshall, The PR Maven®
It’s important to differentiate yourself as an expert in your field, and there are many ways in which you can go about doing this.
First, ensure that you can be found online. If someone was to search for you on Google, for example, what would they find? Your website, your social media profiles and any other websites you are listed on need to be up to date and accurate. When someone Googles your name, you want to be sure that you are the “Bob Smith” or “Susan Jones” that shows up, not someone else… Continue reading
Many people are surprised to learn that I am not actually from Maine, because my personal brand is focused so much on my “Maine-ness.” As a matter of fact, when I attend national conferences with organizations like the Society of American Travel Writers, the National Snow Sports Journalists Association, or the Agency Management Institute, people call me things like “Miss Maine” or that proud “Maineac.” Maine is in my blood.
That said, I was a summer person in Maine from the time I was 10… my family had a cottage on Damariscotta Lake where we spent our summers. Actually, we… Continue reading