A brand is a promise. Usually we think of a company brand as the promise made to their customers. For example, Geico promises that “15 minutes or less can save you 15% or more on your car insurance.” BMW promises to deliver “the world’s ultimate driving machine.”
To have a successful business, you need to deliver on your brand promise every day to every customers.
If you have employees who are entrusted with delivering on your brand promise, do they personify your brand? Do they even know what your brand promise is?
The key to delivering a brand promise is… Continue reading
Imagine if you asked Stephen King “Why do you write books?” and he said “Because they make me rich.”
Would his fans feel the same way about his work as they did before? Definitely not.
People don’t buy into what you do as much as they will buy into why you do it. Your personal brand is founded on why you do the work you do. Sure, one of the results of your efforts is monetary, but that isn’t the reason why you do it; it is your “why” that’s truly behind people believing in you and your work. Your… Continue reading
Listen to them talk and remember their name.
My mom taught me one of the most important business lessons even though she wasn’t a business person. As a matter of fact, she was a preschool teacher, and I believe that a lot of the skills and techniques she used with her four-year-old students apply to business and networking!
|Nancy did a book signing on December 4 at the Carrabassett Valley Public Library with an audience of 40 people. Here she is with her son, Craig, who helped her sell the books, and her Mom, Martha, aka “Oma,” who taught… Continue reading|
I was interviewed by Rigzone Magazine about personal branding for energy industry executives. Here’s a link to the publication.
by Nancy Marshall, The PR Maven®
It’s important to differentiate yourself as an expert in your field, and there are many ways in which you can go about doing this.
First, ensure that you can be found online. If someone was to search for you on Google, for example, what would they find? Your website, your social media profiles and any other websites you are listed on need to be up to date and accurate. When someone Googles your name, you want to be sure that you are the “Bob Smith” or “Susan Jones” that shows up, not someone else… Continue reading
Many people are surprised to learn that I am not actually from Maine, because my personal brand is focused so much on my “Maine-ness.” As a matter of fact, when I attend national conferences with organizations like the Society of American Travel Writers, the National Snow Sports Journalists Association, or the Agency Management Institute, people call me things like “Miss Maine” or that proud “Maineac.” Maine is in my blood.
That said, I was a summer person in Maine from the time I was 10… my family had a cottage on Damariscotta Lake where we spent our summers. Actually, we… Continue reading
I’m excited to be discussing my new book, PR Works!, in Carrabassett Valley, Maine, in November 2015. Here’s the press release with more details.
AUGUSTA, Maine – Nancy Marshall, CEO of Nancy Marshall Communications and Carrabassett Valley resident, will be giving a talk about her newly released book, PR Works!, on Saturday, Nov. 28, at 4:30 p.m., at the Carrabassett Valley Public Library.
|CEO, PR Maven® and Author
Premiering at #1 on Amazon’s Hot New Releases in Public Relations, Marshall’s PR Works! teaches readers how to develop a successful public relations strategy through the combination of… Continue reading
Original Citgo Sign in Boston Built by Nancy’s Great-Grandfather’s Company
By Nancy Marshall, with research assistance from son Craig Marshall, July 2012
My mother has always told the story of how the neon sign was introduced in the United States by my ancestors. I never really thought about it until recently, but I realize that I may have inherited the gift of wanting to advertise and promote brands from my ancestors. My great-grandfather’s name was Charles Iver Brink, the man who founded the C.I. Brink Sign Company that went on to build the famous Citgo sign in Boston’s Kenmore Square.… Continue reading
It’s important to differentiate yourself from everyone else who does the same thing you do, or from those who have the same name as you.
If you are an attorney, what makes you different from all the other attorneys in Maine?
If you are a plumber, an electrician, or a contractor, what makes you memorable?
If your name is Jane Smith or Bill Jones, how will people find you online if they Google your name?
You need to create a personal brand so you stand out from the pack, and so you create a lasting impression. If you were coffee,… Continue reading
By Nancy Marshall
All municipalities need a brand.
A brand is more than a logo or a tagline. It communicates what makes a municipality unique and appealing through a combination of visuals and words. A strong brand can help boost economic development, tourism and the sense of community residents enjoy.
Think about how many choices businesses have when deciding where to locate. People have just as many options when it comes to shopping, dining and choosing a place to live. Use your brand to tell them why your municipality should be their first choice.
There are a number of Maine… Continue reading