The LinkedIn Summary Section: The Most Under-Used Professional Connecting Tool

When you created your LinkedIn profile, did you take the time to write a thoughtful summary section?

If not, it’s time to go back to LinkedIn and work on your summary. I believe this is the most under-used and potentially the most powerful career-builder and professional networking tool available to all of us.

LinkedInIn the summary section, you can describe yourself and your unique value proposition in 2,000 words of well-written prose that will draw the right people into your life, whether it’s an employer, a client, or a strategic partner. The key is that Google will use the search… Continue reading

Nine LinkedIn Tips for Personal Branding Success

LinkedIn blocksEvery professional needs to have a LinkedIn profile since, as a career networking platform, it is growing more and more important every day for making career connections. Some people think it’s only for job seekers, but that’s not the case. LinkedIn is a very big, very credible website. It is actually the 14th most popular website of all the sites on the internet. It has 467 million accounts, of which about 25% are active.

Because it has a “gated access” approach, people tend to trust it. What do I mean by gated access? People have to be introduced to you,… Continue reading

You Can’t Fake Real: Seven Ways to Be Yourself in the Critical First Seven Seconds

“My own self, at my very best, all the time.”
— American Youth Foundation pledge

Nancy MarshallWhen a person first meets you, it takes seven seconds for them to determine whether they are going to like you or not, whether they want to work with you or not, or whether they want to be your friend or not. We are wired in our prehistoric brains to decide whether another person is actually a friend or a foe.

So if you are trying to make a good first impression, why not present yourself as the best version of yourself?

Here are my… Continue reading

Tips for Promoting an Event

Nancy MarshallConnecting one on one with readers at live events is one of the best ways to build relationships and reader loyalty. Decide how much time you want to spend on the road for your book tour. Be sure to contact local media to generate publicity for each of your stops!

Advance Publicity

Create a most-wanted-media list, including newspapers, radio and television stations, and bloggers. You can reach out to your list when you receive an event booking or think of an angle or trend to tap into that relates to your book.

Protocol for… Continue reading

Six Reasons Why You Need a Professional Headshot

Nancy Marshall headshotInvesting in a high-quality, professionally taken headshot is an investment in your personal brand. It shows you at your best, the way you want prospective clients to see you. Many of us are not naturally photogenic. As a result, amateur photography can actually end up making you look nothing like you do in person…and definitely not your best. A professional photographer that specializes in headshots knows how to position you, how to choose the best backdrop and how to use lighting to get the best shot possible.

They can also advise you on the best type of clothing and colors… Continue reading

Stand Out in a Sea of Sameness

“Be yourself because everyone else is already taken.” Oscar Wilde

In business as in life, it pays to be memorable.

Of course, you want to be remembered for the right things. Have you thought about what you’d like to be remembered for?

Stand out in a sea of samenessI want to be remembered as the PR person who enthusiastically and energetically assists my clients in achieving their business goals. How do I know that? Because doing that gives me the greatest joy. And I learned a long time ago that doing work that gives me great joy is work that I don’t mind doing, day after… Continue reading

All Business is By and Between People

“If you believe relationships build business,
then make building them your business.”
Scott Stratten, author, UnMarketing

Senator Angus King and Nancy Marshall

In 1982, I met Angus King while working at Maine Public Television. He later became Governor, then U.S. Senator from Maine, and we have been friends ever since. Relationships like this are a wonderful part of my personal and business life. We met this fall at the Colby /Bowdoin football game and, even though his team (Bowdoin) won, we still had a lot of fun.

When a baby is born, the first thing he or she wants to see is the adoring face of… Continue reading

Check Your Ego at the Door: How Marketing Can Help You Learn From Your Mistakes

Market to your target audienceMarketing can be a dubious art sometimes. It can often seem like your marketing and advertising efforts are wasted. John Wanamaker, owner of America’s first big department stores, was famous for saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” He was right, and you may be wondering how this ties in with your ego. It’s because in marketing you may fail. You may try something that is part of the wasteful half of your total budget. You may even fail badly. But the important thing is to learn from it… Continue reading

Use Social Media as Headphones, Not a Microphone

Social media is a great way to broaden your network and attract new customers and clients. But most people think of social media as a way to broadcast their news, not as a listening tool to hear what people are thinking.

On social media, be the headphones not the microphoneWhen people are willing to friend or follow you, they are willing to invest time in your brand, whether it’s your personal brand or an organizational brand. They value the relationship enough to read your posts, look at your photos and videos and like or share your content.

These people are also willing to give you feedback on your… Continue reading

Find Your Flow State with the Platypus Institute

On Saturday, I met with Dr. David Bach of The Platypus Institute at the SoHo Grand Hotel in New York City.

Dr. David Bach, The Platypus Institute

Dr. David Bach, The Platypus Institute

Dr. Bach is a neuroscientist who helps athletes and executives to essentially “train their brain” in order to achieve a state of “flow” where they can achieve a state of peak performance. He uses science to help people improve themselves personally and become not only effective, but also happy.

He encourages people to think of their behavior and performance as a science experiment. He encourages his patients to observe their thoughts and feelings… Continue reading

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