The Key to Success in Business is Enthusiasm

Seven tips to feeling joy in your career and attracting others into your life

Friends around campfireBusiness is about relationships with people. The more people you can attract to work with you, and spend time with you, either as customers, clients, employees, or even as bosses, the more success you will have in your career.

I have found that my own sense of enthusiasm and passion for my career have been key to my success. You, too can feel the same sense of enthusiasm if you follow these steps:

  1. Take care of yourself. If you don’t feel good about yourself, you won’t… Continue reading

It ALL Matters

In branding, there is something called “brand touch.”

Smartphone and peopleBrand touch is the touch point that a brand has with a person in the targeted audience. Since this newsletter is about personal branding, the touch point is typically going to be about an interaction between one person and another person, as opposed to a big brand like McDonald’s or Nike and a member of the buying public.

So if you are trying to build your personal brand, and become more well known in your community, you need to remember these things:

  1. Every interaction you have with your targeted audience adds up… Continue reading

Be the brand that keeps its promises

“Make your word your bond. If you don’t honor what you say, neither will anybody else.”

Keep promises to your customerI recently had a horrible experience with a surgeon who told me I needed knee replacement surgery, and that his assistant would call me four days later to schedule me into the hospital and answer my questions. This surgery was going to derail me from my normal schedule for a at least six weeks, and require me to get extra assistance to go about my normal business, so I was anxious to know when the surgery would be scheduled.

Four days came and went,… Continue reading

The LinkedIn Summary Section: The Most Under-Used Professional Connecting Tool

When you created your LinkedIn profile, did you take the time to write a thoughtful summary section?

If not, it’s time to go back to LinkedIn and work on your summary. I believe this is the most under-used and potentially the most powerful career-builder and professional networking tool available to all of us.

LinkedInIn the summary section, you can describe yourself and your unique value proposition in 2,000 words of well-written prose that will draw the right people into your life, whether it’s an employer, a client, or a strategic partner. The key is that Google will use the search… Continue reading

Nine LinkedIn Tips for Personal Branding Success

LinkedIn blocksEvery professional needs to have a LinkedIn profile since, as a career networking platform, it is growing more and more important every day for making career connections. Some people think it’s only for job seekers, but that’s not the case. LinkedIn is a very big, very credible website. It is actually the 14th most popular website of all the sites on the internet. It has 467 million accounts, of which about 25% are active.

Because it has a “gated access” approach, people tend to trust it. What do I mean by gated access? People have to be introduced to you,… Continue reading

You Can’t Fake Real: Seven Ways to Be Yourself in the Critical First Seven Seconds

“My own self, at my very best, all the time.”
— American Youth Foundation pledge

Nancy MarshallWhen a person first meets you, it takes seven seconds for them to determine whether they are going to like you or not, whether they want to work with you or not, or whether they want to be your friend or not. We are wired in our prehistoric brains to decide whether another person is actually a friend or a foe.

So if you are trying to make a good first impression, why not present yourself as the best version of yourself?

Here are my… Continue reading

Tips for Promoting an Event

Nancy MarshallConnecting one on one with readers at live events is one of the best ways to build relationships and reader loyalty. Decide how much time you want to spend on the road for your book tour. Be sure to contact local media to generate publicity for each of your stops!

Advance Publicity

Create a most-wanted-media list, including newspapers, radio and television stations, and bloggers. You can reach out to your list when you receive an event booking or think of an angle or trend to tap into that relates to your book.

Protocol for… Continue reading

Six Reasons Why You Need a Professional Headshot

Nancy Marshall headshotInvesting in a high-quality, professionally taken headshot is an investment in your personal brand. It shows you at your best, the way you want prospective clients to see you. Many of us are not naturally photogenic. As a result, amateur photography can actually end up making you look nothing like you do in person…and definitely not your best. A professional photographer that specializes in headshots knows how to position you, how to choose the best backdrop and how to use lighting to get the best shot possible.

They can also advise you on the best type of clothing and colors… Continue reading

Stand Out in a Sea of Sameness

“Be yourself because everyone else is already taken.” Oscar Wilde

In business as in life, it pays to be memorable.

Of course, you want to be remembered for the right things. Have you thought about what you’d like to be remembered for?

Stand out in a sea of samenessI want to be remembered as the PR person who enthusiastically and energetically assists my clients in achieving their business goals. How do I know that? Because doing that gives me the greatest joy. And I learned a long time ago that doing work that gives me great joy is work that I don’t mind doing, day after… Continue reading

All Business is By and Between People

“If you believe relationships build business,
then make building them your business.”
Scott Stratten, author, UnMarketing

Senator Angus King and Nancy Marshall

In 1982, I met Angus King while working at Maine Public Television. He later became Governor, then U.S. Senator from Maine, and we have been friends ever since. Relationships like this are a wonderful part of my personal and business life. We met this fall at the Colby /Bowdoin football game and, even though his team (Bowdoin) won, we still had a lot of fun.

When a baby is born, the first thing he or she wants to see is the adoring face of… Continue reading

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