In branding, there is something called “brand touch.”
Brand touch is the touch point that a brand has with a person in the targeted audience. Since this newsletter is about personal branding, the touch point is typically going to be about an interaction between one person and another person, as opposed to a big brand like McDonald’s or Nike and a member of the buying public.
So if you are trying to build your personal brand, and become more well known in your community, you need to remember these things:
- Every interaction you have with your targeted audience adds up… Continue reading
“Make your word your bond. If you don’t honor what you say, neither will anybody else.”
I recently had a horrible experience with a surgeon who told me I needed knee replacement surgery, and that his assistant would call me four days later to schedule me into the hospital and answer my questions. This surgery was going to derail me from my normal schedule for a at least six weeks, and require me to get extra assistance to go about my normal business, so I was anxious to know when the surgery would be scheduled.
Four days came and went,… Continue reading
When you created your LinkedIn profile, did you take the time to write a thoughtful summary section?
If not, it’s time to go back to LinkedIn and work on your summary. I believe this is the most under-used and potentially the most powerful career-builder and professional networking tool available to all of us.
In the summary section, you can describe yourself and your unique value proposition in 2,000 words of well-written prose that will draw the right people into your life, whether it’s an employer, a client, or a strategic partner. The key is that Google will use the search… Continue reading
Every professional needs to have a LinkedIn profile since, as a career networking platform, it is growing more and more important every day for making career connections. Some people think it’s only for job seekers, but that’s not the case. LinkedIn is a very big, very credible website. It is actually the 14th most popular website of all the sites on the internet. It has 467 million accounts, of which about 25% are active.
Because it has a “gated access” approach, people tend to trust it. What do I mean by gated access? People have to be introduced to you,… Continue reading
“My own self, at my very best, all the time.”
— American Youth Foundation pledge
When a person first meets you, it takes seven seconds for them to determine whether they are going to like you or not, whether they want to work with you or not, or whether they want to be your friend or not. We are wired in our prehistoric brains to decide whether another person is actually a friend or a foe.
So if you are trying to make a good first impression, why not present yourself as the best version of yourself?
Here are my… Continue reading
Connecting one on one with readers at live events is one of the best ways to build relationships and reader loyalty. Decide how much time you want to spend on the road for your book tour. Be sure to contact local media to generate publicity for each of your stops!
Create a most-wanted-media list, including newspapers, radio and television stations, and bloggers. You can reach out to your list when you receive an event booking or think of an angle or trend to tap into that relates to your book.
Protocol for… Continue reading
Investing in a high-quality, professionally taken headshot is an investment in your personal brand. It shows you at your best, the way you want prospective clients to see you. Many of us are not naturally photogenic. As a result, amateur photography can actually end up making you look nothing like you do in person…and definitely not your best. A professional photographer that specializes in headshots knows how to position you, how to choose the best backdrop and how to use lighting to get the best shot possible.
They can also advise you on the best type of clothing and colors… Continue reading
“Be yourself because everyone else is already taken.” Oscar Wilde
In business as in life, it pays to be memorable.
Of course, you want to be remembered for the right things. Have you thought about what you’d like to be remembered for?
I want to be remembered as the PR person who enthusiastically and energetically assists my clients in achieving their business goals. How do I know that? Because doing that gives me the greatest joy. And I learned a long time ago that doing work that gives me great joy is work that I don’t mind doing, day after… Continue reading
“If you believe relationships build business,
then make building them your business.”
Scott Stratten, author, UnMarketing
When a baby is born, the first thing he or she wants to see is the adoring face of… Continue reading
Marketing can be a dubious art sometimes. It can often seem like your marketing and advertising efforts are wasted. John Wanamaker, owner of America’s first big department stores, was famous for saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” He was right, and you may be wondering how this ties in with your ego. It’s because in marketing you may fail. You may try something that is part of the wasteful half of your total budget. You may even fail badly. But the important thing is to learn from it… Continue reading