Are you an influencer?
In this day and age, positioning yourself as an expert in your field is an important step in increasing your influence. When you are an “influencer,” you have advantages in business. Why?
- You have a broader personal and professional network
- You are active on social networks and have lots of friends and followers who are eager to consume and share your content
- More people will refer and recommend you
- You are more liked and trusted, which translates into more business opportunities
- You are sought after for your opinions and recommendations
- Clients and customers feel like they know, like and trust you, which is the secret to success in business
How do you become an influencer?
- You have a systematic strategy to grow your circle of influence through social media, e-newsletters, in-person meetings, books, interviews, and other means of spreading the word or images; for example, in fashion and travel, there is a whole growing profession of influencing through photo-sharing on Instagram
- You constantly increase your network of personal and professional contacts
- You share your knowledge freely
- You have contacts in the media who seek your opinion on things that are in your area of expertise
- You have a website, blog, e-newsletter, podcast, books, speaking engagements and other methods of sharing your ideas and thoughts on your area of expertise
The PR Maven® works with thought leaders in many areas of expertise to help them increase the power and influence of their brand. There is a systematic way to become a thought leader. It requires consistent work to increase your network, share your thoughts and opinions, work with the media on stories and opinions, and be open to new ways of influencing others.
I believe in constantly meeting people and being open to learning from them and influencing them so that you are memorable, and you remember them. There is a mindset to being an influencer and to being a networker.
I believe that being an influencer leads to a more fulfilled and connected life. Remember that people are more likely to listen to what you have to say if you first take an interest in what they have to say.